Freelance Copywriter
Company
F.Learning Studio
Timeline
December 2020 - June 2022
Project includes
English
SEO Copywriting
Brand Messaging
Content Strategy
Product & Industry Knowledge
F.Learning Studio is a renowned educational animation studio that specializes in creating engaging and immersive animated content for educational purposes. The studio is known for producing high-quality animations tailored for various educational fields, including but not limited to medical training, science education, and academic learning.
Work Process
At F.Learning, my role as a Freelance Copywriter included adhering to specific content requirements. These included developing comprehensive pieces spanning 1000-1500 words, and ensuring each article was SEO-friendly to enhance online visibility. I also specialized in creating compelling email marketing campaigns and promotional content tailored for marketing distribution channels. My focus centred on educational animations, eLearning, and their practical applications within the realm of modern education. Moreover, maintaining a uniqueness score of at least 70% was essential, encouraging the infusion of smart and creative ideas to captivate the audience.
Outline Creation (1-2 days)
In the first phase, the outline was created based on the keywords provided by F.Learning, taking into account the suggested brief or proposing a new one that was suitable for the project. This initial step typically took 1-2 days to ensure a well-structured plan.
Blog Writing and Approval (3-4 days)
Following the outline approval by F.Learning Studio, I started writing the blog, carefully incorporating the necessary elements to meet the content requirements and maintain the SEO-friendly nature of the article. This phase generally spanned 3-4 days to guarantee a comprehensive and polished final draft.
Proofreading and Editing (2 days)
Once the blog was completed, it was sent to a native proofreader designated by F.Learning Studio for thorough examination.
Following the proofreading process, I meticulously reviewed the suggestions and edits, ensuring that the final content met the expected quality standards within the designated 2-day timeframe.
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